How can we scale distribution and sales networks that create opportunities at the BoP?

Expanding access to goods and services for the billions of people at the base of the pyramid (BoP) is not simply a growth opportunity – but a business necessity. However, reaching low-income markets often requires navigating fragmented - or in many cases, nonexistent - distribution and sales networks.

 

In recognition of this complexity and the challenges facing micro-enterprises in downstream value chains, a growing number of large companies are employing inclusive distribution network models that seek to empower low-income entrepreneurs and strengthen enterprises while helping companies increase sales and reach new markets. For the handful of these networks that have successfully reached scale, there are many more that have remained siloed CSR initiatives, morphed into non-profit entities, or simply faded away.

 

This online discussion is part of the Inclusive Distribution Challenge and coincides with the launch of a new discussion paper, which identifies three models of inclusive distribution and highlights eight emerging lessons on how to achieve scale. This online discussion aims to crowd-source more examples and input on business actions and partnerships and help prioritize Phase 2 of the Challenge focused on specific solutions to scale.

 

1. What are some examples of inclusive distribution networks, and how are they expanding opportunities at the BoP and creating value for businesses?

 

2. What are the most significant challenges to scale these models, and how do they vary across models, regions, and/or industries?

 

3. What are some emerging lessons and solutions on achieving scale, and where are there opportunities for more partnerships? 

Editor's Note:

Welcome to this online written discussion. To post comments you will need to sign in / sign up to Business Fights Poverty. A list of recent comments is shown in the right-hand side bar and will refresh every 5 minutes. To refresh more often, please click on the refresh icon in your browser or on the link below.

Views: 1802

Reply to This

Replies to This Discussion

Very interesting! looking forward to participating... :-) 

Glad you can make it, Fernando!

Fernando Casado said:

Very interesting! looking forward to participating... :-) 

Good morning / good afternoon everyone, and welcome to the live segment of this online discussion on how to scale inclusive distribution networks.

 

I’d like to start by asking our Panelists to introduce themselves

Hello everyone, 

My name is Abby Mackey and I am the Grants and Impact Manager for Solar Sister. Previously, I was at USAID working on the Power Africa program. Happy to be here today!

Jessica Davis Pluess said:

Good morning / good afternoon everyone, and welcome to the live segment of this online discussion on how to scale inclusive distribution networks.

 

I’d like to start by asking our Panelists to introduce themselves

Hello everyone, I'm Caroline Ashley, Editor of the Practitioner Hub for Inclusive Business, and working with a range of entrepreneurs and facilitators across inclusive business.

Hi Jessica. This is Elfid. I am CEO at FUNDES International a consultancy in Latin America specialized in SMEs development and its successful integration within large corporation value chains

Good Morning - I am Beth Meadows - CEO of Supply Hope - Mercado Fresco - Our model is a MIcro-Franchise Model called Mercado Fresco -

Thank you Panel. We have a few more people who will be joining but let’s kick of straight away with our first question:

Q1. What are some examples of inclusive distribution networks, and how are they expanding opportunities at the BoP and creating value for businesses?

Aminta Perez- Gold, SCALA Program Coordinator, IDB/FOMIN

Thanks Jessica.   There are of course the examples you already mention in your paper, such as Living Goods. I was interested to see fantastic evidence come out a few days ago, about how Living Goods model can deliver a 27% reduction in child mortality.

What's interesting about Living Goods is that they have a distribution model for multiple beneficial goods.  Creating such networks is such a big ask that other companies want to use their network, not create their own. 

An example could be: Networks / Create or transform micro-enterprises into company affiliated businesses or microfranchises

  • FUNDES has developed networks of mom and pop shops. This solution provides consumer goods companies with valuable data for segmentation and micro-understanding, while allowing their independent and fragmented trade outlets to bring their businesses to the next level.
  • Concretely these networks allow mom and pop shops to be grouped together under one name and to benefit from a package of services including trainings and assistance in business administration and in-store execution – both in-person and virtually through simple technology -, standardization, common branding, as well as a platform for cooperation and mutual learning. In parallel, we gather key data not only on the members’ profiles and business performances but also on the markets and ecosystems, in which they operate.
  • An specific Example: In Bolivia, we launched a pilot project called “Mi Caserita” (together with FOMIN and Elea)



Jessica Davis Pluess said:

Thank you Panel. We have a few more people who will be joining but let’s kick of straight away with our first question:

Q1. What are some examples of inclusive distribution networks, and how are they expanding opportunities at the BoP and creating value for businesses?

Reply to Discussion

RSS

Latest Activity

Profile IconMonica Varela and Paul McGrath joined Business Fights Poverty
Friday
Danielle Treharne is now a member of Business Fights Poverty
Wednesday
Ayush Garg is now a member of Business Fights Poverty
Jun 15
Profile IconPeder Michael Pruzan-Jorgensen and Lisa J Cheong joined Business Fights Poverty
Jun 14

© 2017   Inspiris. Business Fights Poverty was created and is managed by Inspiris, a Certified B Corp.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Google+