Share 'IDB’s SCALA Program Shares Lessons on Engaging Micro-distributors'
By Jessica Davis Pluess, Business Fights Poverty Challenge Director
Small-scale retail, or what is often called the “traditional trade” is essential to reaching low-income consumers. The thousands of shops, kiosks, or tiendas that line the streets in many developing countries often account for the majority of retail sales and are the face of brands in most low-income communities.
You can share this blog post in two ways…
Share this link:
Send it with your computer's email program: Email this