Successful "last mile" distribution is one of the key challenges when marketing products at the base of the pyramid. What are the insights and lessons from experience?
In this Design Expo Google Hangout, we will explore the topic of last mile distribution with Lucie Klarsfeld, Hystra and Nicolas Chevrollier, BoP Innovation Center.
The session will start at 4.30 UK time on Wednesday 11 June. The discussion will be moderated by Lewis Temple, CEO at IDE UK.
A Google Hangout Chat Room will be opened during the event for questions and comments.
This event is part of the Business Fights Poverty Design Expo 2014. Running from 9 to 13 June, the Design Expo is an online celebration of products, services and business models transforming the lives of poor people. The Design Expo is a collaboration with iDE UK and is being supported by the UK's Department for International Development.
The Expo will include a vibrant mix of blogs, Google Hangouts, online panel discussions, a Twitter Jam and a virtual exhibition zone. Each day we will focus on a different sector: Energy (9 June), Health (10 June), Communications (11 June), Livelihoods (including enterprise, finance and agriculture) (12 June) and Water & Sanitation (13 June).
From Monday 9 June, you will be able to access all the activities via the Design Expo landing page, www.designexpo.businessfightspoverty.org. Participation in the Design Expo is free. You will simply need to sign in (or sign up for free) to Business Fights Poverty.