Ginnie Guillen
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Graham Leslie left a comment for Ginnie Guillen
"Hi Ginnie, Great work- I would like to introduce you to what we are doing based around tourism for Africa and using this as a catalyst for change to a SMART more sustainable industry. We have produced (self-funded with United Nations) a fair-trade…"
Dec 23, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"Kiran, I'd like to join the kudos from Martin, your company looks amazing! Building on what Zahid mentioned: Social media has proven that sometimes peer-to-peer reviews, ratings by users, are more efficient than all certifications a company…"
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"Policy makers should think on the reason they're in office: they are public servants. What has hampered a lot of changes in production processes is that politicians forget that public goes beyond the interests of corporations. Indeed,…"
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"The thing is that consumers should be aware of their own power and act accordingly. Consumers decide whether to purchase the product/service of the companies… think on the case of toilet paper in Sweden, in the 80s the housewives demanded…"
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"Uluk, what are the 5 things (products) you think any Kyrgyz person can't really leave without? "
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"This is one of the questions that opens another question: how to make the financial sector more sustainable? Trying to apply existing mechanisms to support innovative business models and new production processes is a bit of a contradiction as there…"
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"Thanks Martin, defining "basic aspirations" in the Maslow context will take us to the year Maslow did his study - 70 years ago- and that's why I avoided using the term "basic" as there's a difference between needs and…"
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"Exactly, and that's why we have to speak the language the consumer understands… in other words, preaching to the choir (conscious consumers) reinforces a message, but the efforts to address the consumers that are guided by the…"
Nov 27, 2013
Ginnie Guillen replied to Hasso Anwer's discussion How do we make our production and consumption habits more sustainable?
"Hello Before going all the way into shifting minds, it would be convenient to consider what shapes up a behavior, one aspect are habits, which are created out of practice, influenced by different contexts, family, community, infrastructure,…"
Nov 27, 2013

Profile Information

Job Title
Project Manager
Organisation
Collaborating Center on Sustainable Consumption and Production
Sector
I am an entrepreneur, I work for a non government organisation, I am an academic
Website:
http://www.vision2050.net
About my work:
I am a project developer and manager experienced as sustainability strategist specialized in sustainable business development and the study of opportunities and pathways towards sustainable lifestyles.

My qualifications are an ongoing PhD research in strategic design of social innovations as well as a Master in Science in strategic leadership towards sustainability and an MBA in international business. My 15-year professional practice in both the private and civil sectors, includes the general management of Sustainability and Social Communications department at Grupo Salinas in Mexico and the business development strategy of ECO EC Grupp in Estonia.

My main areas of expertise are: organizational change and implementation, strategic planning (including interactive visioning and backcasting), portfolio development, training, capacity building, communication, facilitation and multi-cultural group management.

Before moving to Germany to join the CSCP team in 2010, I lived and worked with companies and organizations in Brazil, England, Estonia, Mexico, the Netherlands, Poland, Russia, Serbia, South Africa, Sweden and the United States.
Topics on my radar:
Education, Enterprise Development, Inclusive Business Models, Measuring Impact, Partnerships, Youth Enterprise
Other Topics on my radar:
Intrapreneurship
Visioning and strategic planning

Comment Wall (1 comment)

At 12:10 on December 23, 2013, Graham Leslie said…

Hi Ginnie, Great work- I would like to introduce you to what we are doing based around tourism for Africa and using this as a catalyst for change to a SMART more sustainable industry. We have produced (self-funded with United Nations) a fair-trade tourism platform that drives more business direct to suppliers for increased margin that can then be directed to local MDG initiatives for the protection; of local communities, environment and wildlife. Any ideas on collaboration would be most welcome! You can check out what we are doing by going to www.ix-tourism.com

Regards Graham

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