Ethical Fashion Forum Announce Innovation UK Winners 2011

Earlier this year, the Ethical Fashion Forum (EFF) opened up entry for applications for the Innovation UK Awards 2011.Through these awards, EFF are now proud to give official recognition and support to emerging designers and businesses in the ethical fashion arena.  The winners also gain the exclusive opportunity to exhibit their spring/summer 2012 collection at London’s largest womenwear trade show, PURE.  The chosen winners have all excelled in both quality and design and innovation in social and environmental sustainability. 


The recipients of the Innovation Awards 2011 are as follow:


EKO: Winner of PURE Award

EKO are benefiting from the opportunity to showcase at PURE London, the UK’s largest womenswear trade show, August 7th-9th 2011, Stand B18.


Image: Design by EKO

EKO incorporates the latest eco fabrics and organically produced fibres to produce clothing that’s both kind to skin and the environment. Their production is carried out in Turkey and Portugal by teams with strong ethical policy, which concentrate on sustainable fibres. Local artists are also used to produce prints.


For more information on PURE London, click here




Chichia are benefiting from the opportunity to showcase at PURE London, the UK’s largest womenswear trade show, August 7th-9th 2011, B18


Image: Design by Chichia 


In collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist, incorporating East-African organic cottons into the collections. Made by Africa collections are manufactured in a Fair-trade certified factory in Tanzania. It is the first factory to be awarded with the SA8000 certification in East Africa.


For more information on PURE London, click here



CAIPORA: Winner of Accessories Award

Caipora are benefiting from the opportunity to showcase at PURE London, the UK’s largest womenswear trade show, August 7th-9th 2011.


Image: Design by Caipora

Caipora is a British company that celebrates fashion, uniqueness, natural resources’ sustainability and skilled artisans. Through their creative process and ethical production, they ensure each jewellery item to be a true representation of the melting pot of culture that is Brazil.


Having specially selected designers to work meticulously with professional artisans, they ensure every piece is created to enhance the balance and the feeling of engagement with nature.
Seeds and golden grass are collected during periods of harvest and off- cut materials from other industries are recycled. The extraction activities are monitored by local environmental agencies and suppliers are known as “eco-friendly” merchants.


For more information on PURE London, click here



A.L.A.S.: Winner of PURE Spirit Award

A.L.A.S. Benefiting from the opportunity to showcase atPURE SPIRIT London, promoting trend led young fashion brands, August 7th-9th 2011, Stand SP1003


Image: Design by A.L.A.S.

A.L.A.S are a sleepwear and loungewear brand who produce in India where the cotton is grown, spun, woven and dyed. Their garments are constructed with 100% certified organic cotton. The fabrics are dyed and printed using methods that avoid harmful AZOs and formaldehyde.


For more information on PURE Spirit, click here



Genuine Article: Winner of One to Watch Award

Geniune Article are benefiting from Ethical Fashion Forum promotion and support package.


Image: Design by Genuine Article

Genuine Article produce garments made from UK sourced post-consumer leather. Their garments juxtapose conceptual, deconstructionist design with traditional craft techniques creating a unique design aesthetic. They use a variation of different hides in one jacket and work with a socially and environmental responsible CMT unit.



ULTRA: Winner of Innovation in Design and Sourcing Award

ULTRA are benefiting from the opportunity to showcase at Designers Pavilion at Ethical Fashion Forums SOURCE Expo, 17th-18th October 2011.


Image: Design by ULTRA


ULTRA think about application as well as material awareness. Rather than staying with the ‘two seasons a year format’ they explore innovations such as ‘ULTRA 10’ a ten piece modular-interchangeable wardrobe designed to dress a woman for a year. They produce on a made-to-order basis, producing less waste, and are currently working with UNHCR to give refugees production opportunities.


For more information on the Designer Pavilion, click here


For more details and images of the winners click here 


The judging panel were made up of some of the foremost important leaders and experts in the fashion and sustainability industry.  Innovation UK’s judging panel included: Dolly Jones (VOGUE.COM Editor), Nin Castle (Goodone), Courtney Blackman (Forward PR), Orsola De Castro (From Somewhere and Estethica Curator), Debra Hepburn (Young British Designers), Diana Verde Nieto (, Katy Davis (Womenwear’s Account Manager at Pure London) and Alina Rätsep (SIX Magazine).

Dolly Jones says “VOGUE.COM is committed to supporting the INNOVATION project and its goals and the team is proud to be involved.” 


Home page image: ULTRA


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