Incorporating sustainability in business strategy is a continually evolving topic. Not long ago, most would consider sustainability as a topic primarily suited for companies looking to reduce waste in their production process. More recently, a lot of attention has been placed on reducing waste within a company’s supply chain. Today, the vision for incorporating sustainability into business strategy has expanded even wider, and is now applicable to businesses of all types and sizes. The new frontier in sustainability is engaging employees in sustainability, and that’s where HR professionals come in.
There have been good and bad approaches to engaging employees with sustainability, so before we get into all the great ways HR leaders are tackling this new frontier, I have a word of caution. While it is great to encourage your employees to take actions that save company resources, and promote healthy and sustainable living, credit must be given to the employees. As soon as a company neglects to give credit to its employees for their sustainable behavior, the company opens itself up to being criticized for taking credit for their employees’ actions, and risks being accused of green-washing.
Now that the word of warning is out of the way, we can get into all the great ways HR leaders are engaging their employees in sustainability. Here are the top sustainability oriented employee engagement strategies and tactics we’ve seen employed by HR leaders:
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